The possibility
Decide who the action brief is for and what they need to do after reading it.
The same notes become a different brief for a team lead, a busy executive or the people doing the work. Decide first, then shape.
- Who reads it
- Name the role, not the person: “product team members who missed the meeting.”
- What they must do
- Confirm a deadline? Pick a success measure? Start a task?
- What they already know
- Skip what they know; explain what they don’t.
01
02
03